Tips, Trends, and Technologies to Improve Sales
Forward-thinking sales groups are discovering more effective strategies to apply analytics, rather than simply to the sales process. In summary, now's a fantastic time to manage a sales team.
Revenue has ever been a data-driven industry, so it is no surprise that sales teams were some of the first adapters of today's popular technological instruments.
The significant trend now is that earnings technology has grown, as has the way we use it. Sales tech and data-collection is more integrated.
Here are five sales tech trends for 2015 which you can't afford to miss.
It is a large undertaking, but a manageable one if you've got the right tools. Today, the tools at your disposal are better than ever.
End Data Blind Spots
If you would like to wring maximum value from your analytics and avoid data blind-spots, you want a way to bring all of that data together. You also need to introduce it to your own team in a format they can easily understand.
InsightSquared brings all from per-rep KPIs to pipeline management and sales forecasting. The system's"multi-data-source" tech makes sure that all of your key data is integrated.
Segment is yet another popular tool. You send every one of your earnings data from various resources, and Segment sends reports back to the sales apps of your choice.
Bizible functions similarly, by joining your innermost flows of revenue data into a transparent picture of your ROI from all marketing and sales activities.
You've got data pouring in from all directions. In the past, integrating and centralizing data from several sources might be a real challenge. In the very least, you likely have information coming out of the CRM and marketing automation tools.
The Mobile-First Experience
Mobile programs are a great way to improve sales productivity, in a format your team members know well. With the ideal programs, your staff can remain connected to their most important sales resources, wherever they are. Why don't you put your sales programs on the apparatus your people are using?
Ringio's mobile app enables salespeople to make calls, add notes, and look through your company's address book, and get voicemails on the go. With Salesforce being one of the first programs on the Apple Watch, sales technology is only going to get more mobile-friendly.
Finally, Paid Subs is a new mobile app that allows for compensation from simply providing leads with poor credit which should improve the sales arena by making low credit customers profitable.
Use Analytics to Look Forward
Your analytics can tell team members the way they performed in the past, and supply insight to how they'll perform in the long run. The idea isn't new -- believe weather forecasting or market modeling -- but it is finding new software, particularly in marketing and sales.
If you are not using predictive analytics, you are missing out.
With sufficient data about what's occurred previously, and what activities your team members are currently taking, you can find a solid idea of how a salesperson will perform going forward. Predictive analytics can also be employed to forecast your best prospects, so your team can focus its efforts better.
Improving the Hiring Process
Hiring shouldn't be a guessing game.
Tracking your hiring channels can help you learn more about where your applicants are coming from, which stations provide the best results, and where you need to focus your efforts in the future.
By scoring your applicants based on pre-determined criteria, you can determine the top candidates. Performance is faulty, even under the best conditions, and using a concrete, data-based means to compare candidates will enhance your hiring process.
Lever is a complete applicant tracking system that makes it easy to involve your staff in the hiring process.
Greenhouse is a all-in-one solution for optimizing your recruitment process with information.
Conclusion
By implementing just some of these technologies you will have the power to make your business infinitely more refined, productive, and profitable.
